According to the bigwigs, these are the common mistakes SMEs make when it comes to writing:
Content Writing
Content writing and copywriting for small businesses, creating clear website content, blogs and SEO-focused writing that supports growth and visibility.30% of UK adults reported using generative AI tools. To break that down, that's 20 million people, with anywhere between 8 and 12 million accessing it daily. As we enter an era of AI-generated writing, human-written copy has never been more important.
Blog & Articles
First we research your industry, audience and market. Then we write blogs and articles in your tone of voice that resonates with your audience. We'll take care of everything. The design, the format, the content matter and the finished product, so you've got regular pieces of content that helps your audience find you on Google.
Website Copy
We understand your business, audience and goals to establish a tone of voice that represents your brand & business. Then we write web copy that reads clearly and confident. We take care of everything. The structure, the messaging, the flow and the final polish, so your website guides visitors naturally and turns interest into enquiries.
Keyword Research & SEO
We look into what your audience is searching for and how they are searching for it. Then we map out the right keywords for your business and your content. We handle the detail. The research, the intent, the gaps and the opportunities, so your content is built on solid ground and ready to be found online.
E-mail Marketing
We get to know your audience and what keeps them engaged. Then we write emails in your tone of voice that are worth opening. We handle the full process, on your preferred platorm. The messaging, the timing, the flow and the final send, so your emails stay consistent and keep your audience coming back.
Writing that reads with two things in mind: simplicity and clarity.
MistAkes are common, "that's why pencils have erasers..."
- Writing for themselves, not the audience: copy that isn’t what the audience wants to hear, and rather what the business wants to say, focusing on features instead of outcomes.
- No clear messaging or positioning: a big no, no. Everything is blah, bland and generic. Nothing stands out, or says, “I’m different”, so the copy blends in.
- Overcomplicating the language: blame AI for this. Readers get lost in the jargon. This reduces understanding. No-one wants a word salad. Serve them something ful(filling) and easy to comprehend.
- Inconsistent tone of voice: this one can be excused. Many SMEs will find their tone of voice but may not have the time to uphold it across their business, making it sound inconsistent.
- Ignoring SEO fundamentals: Content is written without considering what their audience actually searches for.
- No connection or personality: Copy that feels too generic, AI written and devoid of any human personality. It’s been researched that audiences connect with a relatable tone of voice, which means not writing as if you are a robot.
Everything is fixable. Paths can be repaved. Ships can be steered back on course. Here are the ways in which Quill can help you with your content:
- Audience first: Seems obvious, but we will research your audience, learn what they want to hear about, their needs and problems, and then write so they get the message.
- Define positioning & clarity: What does your brand and business stand for and how do you want to communicate that? Then we will make it stand out so the message is very clear.
- Simple, confident language: Copy can be clever without sounding like it was written by Salman Rushdie. We’ll remove unnecessary complexity and write something natural without losing professionalism.
- Clear CTA: Call to action is something SMEs sometimes oversee. We’ll write copy with clear CTAs so audience know exactly where to go.
- SEO built into the foundation: Real search behaviour written into your content.
- Structure, focused, human: Structure, focused, human. As simple as that. Prioritising what matters. Every word has a purpose. Even adverbs.
Ready to get to work? Let’s go.
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